Cookie Policy

Effective Date: 28 March 2026

This Cookie Policy explains how Excello Business Consultancy FZE (“Company”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on its website in compliance with UAE Federal Decree Law No. 45 of 2021 (PDPL).

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and provide insights into user behavior.

2. Types of Cookies We Use

We use the following categories of cookies:

a. Strictly Necessary Cookies

These cookies are essential for website functionality.

Enable page navigation
Secure access to forms
Maintain session integrity

Legal basis: Legitimate interest (no consent required)

b. Analytics and Performance Cookies

These cookies help us understand how users interact with the website.

Tools used may include:

Google Analytics
Google Tag Manager

Data collected includes:

Pages visited
Time spent on pages
Device and browser type
General location (non-precise)

Legal basis: Consent required

c. Functional Cookies

These cookies improve user experience.

Remember preferences
Store user settings

Legal basis: Consent required

d. Marketing and Tracking Cookies

Used for advertising, remarketing, and campaign performance tracking.

Platforms may include:

Meta Platforms (Facebook Pixel)
Google (Google Ads / gtag)
LinkedIn (Insight Tag)

These cookies may:

Track interactions across websites
Measure ad effectiveness
Build audience profiles for targeted advertising

Legal basis: Explicit consent required

3. Consent and Control

When you visit our website, you are presented with a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customize cookie preferences

No non-essential cookies are activated until consent is provided.

You can withdraw or modify your consent at any time through:

Cookie preference settings on the website
Browser configuration

4. Third-Party Cookies

Some cookies are placed by third-party services integrated into our website.

These providers may process data independently under their own privacy policies. We recommend reviewing their policies for further details.

5. Data Collected Through Cookies

Cookies may collect:

IP address (anonymized where applicable)
Device identifiers
Browser type and version
Interaction behavior
Referral sources

We do not use cookies to collect sensitive personal data.

Processing Activity

Enquiry forms
Consultancy delivery
Client communication
Website analytics
Regulatory compliance

Purpose

Respond to requests

Service execution

Relationship management

Performance optimization

Legal obligations

Legal Basis

Consent

Contractual necessity

Legitimate interest

Consent

Legal requirement

6. Cookie Retention

Session cookies: deleted when you close your browser
Persistent cookies: stored for a defined period or until manually deleted
Retention duration varies based on the cookie type and provider.

7. Managing Cookies

You can control or delete cookies through your browser settings:

Block all cookies
Delete existing cookies
Receive alerts before cookies are stored

Note: Disabling certain cookies may affect website functionality.

8. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or business practices. Updates will be posted with a revised effective date.

9. Contact

For any questions regarding this Cookie Policy:

Excello Business Consultancy FZE
Email: jacob@excelloconsultancy.com
Phone: +971504138437